Creating Content for Authors & Entrepreneurs – Audio Recording

Creating Content for Authors & Entrepreneurs with Christine Laureano and Kayla Fioravanti was taught as a 1 hour pop-up class. Now it is available as an audio recording.

Writing content is about taking your reader on a journey. When you’re creating content for your blog, email, or other medium to use for your business, you’re not just talking (writing) to a reader, you’re talking (writing) to a potential partner (your ideal customers.)

Whatever your reason for writing, you want to capture your reader’s attention and keep them reading. When using content for your business, you also want your reader to take some kind of action, so you can keep engaging with them long after this story is finished.

To make your content more compelling, your mission is to take your reader on a journey. This is not any ordinary journey.

Many times we’re taught to write content that is based on “us.” It’s “our” story. It’s all about “me.”

What happens when you read something that is solely about the writer talking about themselves? I bet you bale. Or, you may be polite and read to the end, but that’s it, end of the road.

If you want to attract your reader, keep them reading, and have them coming back for more, you have to give them what they want.

A true content journey is not about your journey, it’s about your reader’s journey.

In this class, we’re going to teach you to write compelling copy so your reader keeps coming back for more.

You’ll Learn:

•  Know your reader heart and soul.
•  The key to what hooks your reader – attraction content
• What it means to write in your voice – people want you, not a copy of someone else
• Give them value, not fluff
•  It’s all about the journey

Are you ready to write compelling content? Join Kayla and Christine Christine Laureano and Kayla Fioravanti on May 23^rd.

You may be thinking, “I’m an author, not an entrepreneur” or “I’m an entrepreneur, not an author!”

Let us be the first to break it to you—both of those thoughts are completely incorrect. Today, being an author requires becoming an entrepreneur. And the reverse is true too; being an entrepreneur requires some level of writing whether it is blogging, speech writing, and web content or publishing books. You are both, or you are soon going to need to become, an author and an entrepreneur.

As an author and entrepreneur your world revolves around creating compelling content, even more specifically content marketing.