Who needs to know how to copywrite? Everyone! Well, at least anyone who has a small, micro, start-up business. Learning more about copywriting will help your business if you are sharing online—whether you are an independent or part of a bigger business (i.e. MLM)—from your website, blog and/or social media.
Here are a few resources to help you hone your skills as a copywriter.
- Copywriting: The Ultimate Guide
- Creating Content for Authors & Entrepreneurs—Audio Recording from the Selah Press Author-preneur Training courses taught by Christine Laureano and Kayla Fioravanti
- Copywriting 101 by Copyblogger
- The Definitive Guide to Copywriting
- Free Copywriting Worksheets by Copy Hackers
- 101 Copywriting Dos & Don’ts
- Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)
Books on Marketing and Copywriting
- Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman
- Tested Advertising Methods by John Caples
- Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand by Catherine Kaputa
- Scientific Advertising by Claude Hopkins
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
- How to Write a Good Advertisement by Victor O. Schwab
- Copywriting: A Beginner’s Blueprint: How To Write Amazing Copy That Compels Readers To Take Action Without Selling Your Soul by Adam Richards
- The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
- The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand by Lee LeFever
- Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them by Peter Shankman
- Breakthrough Advertising by David Garfinkel
- Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
More Websites and Blogs about Copywriting
- Ba6Marketing
- AdCopyWriting
- Bencivenga Bullets
- Copy Hackers Blog
- CopyBlogger
- Copywriting on ContentVerve
- Copywriting on KISSmetrics
- Copywriting on Unbounce
- Emotional Marketing Value Headline Analyzer
- Nick Usborne
- RyanHealy.com Out of 634 Blog Posts, Which Ones Should You Read?
- The Copywriter’s Crucible
- The Copywriter’s Roundtable
- The Gary Halbert Letter
- The Rant
- Jeff Bullas
Resources to Write Calls to Action (CTA)
- How Failed A/B Tests Can Increase Conversion Rates
- 14 Real-Life Examples of CTA Copy YOU Should Copy
- 21 Call to Action Examples and 3 Rules for Effective CTAs
- 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
- The A/B Test That Improved Call-to-Action CTR by 211%
- What Makes a Great CTA? 10 Examples With Test Ideas to Improve Conversion
Resources for Writing Headlines
- 4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
- 9 Steps to Write Your Ultimate Home Page Headline
- Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your Business
- Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can’t
- How To Make That One Thing Go Viral. Just Kidding!
- How to optimize headlines using the 65 character rule
- How to Write Headlines That Work
- How to Write Magnetic Headlines
Copywriting for SEO Optimization
- 10 Super Easy SEO Copywriting Tips for Improved Link Building
- 6 Killer SEO Copywriting Tips
- How Content Length Affects Rankings and Conversions
- How to Craft Phenomenal SEO Landing Pages That Rank and Convert
- How to Create Compelling Content that Ranks Well in Search Engines
- Top 10 SEO copywriting tips for getting high rankings
And even more resources. . .
- 10 Super Smart People Talk Copywriting for Conversion
- 7 common copywriting mistakes in eCommerce
- 9 Simple Ways to Write Product Descriptions that Sell
- A Practical Marketers Guide to Writing for Conversion
- Conversion Rate Optimization on Unbounce
- E-Commerce Copywriting: The Guide to Selling More
- How to Write a Long Form Sales Page
- How to Write Web Copy that Converts – 8 Simple Techniques Based on 4 Years of Research
- Mobile Ecommerce Copywriting: How to be a welcome addition to your visitors’ mobile experiences
- Teardown Tuesday: Product Detail Pages Are the Gateway to Your Cart [VIDEO]
- The 4 Pillars of Ecommerce Copywriting
What did we miss? Do you have a favorite resource or book? Have you written anything on copywriting that you would like us to add?
