Selah Press is pleased to announce that pre-registration at Author-Preneur University is open for enrollment. Our mission at APU is to teach business growth through author-preneurship.
Are you wondering who could benefit from publishing a book? Listen to the advice of the experts.
Business owners—you need to publish books.
“Most business owners will never write a book—period. Most feel too overwhelmed, it’s too big of a task, or it’ll take far too much of their valuable time. Some may think “I’m just not a writer!” and will never make the attempt. Yet others begin and never finish. What these business owners are missing out on is a huge opportunity to market themselves and their businesses for literally pennies.” Tom Malesic for EZ Marketing
“For any business, there is no more essential a tool of authority than authorship. One of the very first things I’ve done every time I’ve entered a market is write and publish a book on a subject of specific interest to that market…nothing trumps a book.” Dan S. Kennedy in No B.S. Trust-Based Marketing
“You are an expert. You know your business and you know how to explain, present and sell your product or service. You likely have a bank of past and present advertising and marketing materials. All the raw material for a book built to be a strong, trust-based marketing tool already exists. Think of it as repurposing, assembling and organizing, not ‘writing.’” Dan S. Kennedy and Matt Zagula in Publish a Book and Prosper as a Small-Business Owner for Entrepreneur.com
“Every entrepreneur should self-publish a book, because self-publishing is the new business card. If you want to stand out in a world of content, you need to underline your expertise. Publishing a book is not just putting your thoughts on a blog post. It’s an event. It shows your best curated thoughts and it shows customers, clients, investors, friends and lovers what the most important things on your mind are right now.” James Altucher
Writers aspiring to be a published author—you need to learn the skills of an entrepreneur. And this program is also for published authors who need to build the business side of their writing path.
“The publishing industry is slow to realize authors need them less than ever. Unlike 20 years ago, you can do much of what a publisher does yourself, perhaps not as well, but that depends on how entrepreneurial and self aware you are. Learn about self-publishing simply to be informed about your business end to end.” Scott Berkun
“By 2002, it was clear the publishers were not going to build an online audience. The authors had to do it themselves.” Seth Godin
Bloggers—you have already written at least one book and need to capture the long term monetization potential of book publishing.
“A book is something tangible you can point to as a repository of your knowledge. Unlike a series of blog posts, a book is organized and works as a cohesive unit. People take books more seriously than almost any other form of writing. Being a book author gives you a level of credibility like almost nothing else. Let’s face it, saying you’re a book author has a lot more cachet than saying you’re a blogger.” Susan Daffron on Copyblogger
“Amazon is an extra platform for you to market your blog or vice versa. You won’t make a million dollars on your book (well, maybe you will—never say never) but just being able to say, ‘I’m a published author; extends your credibility as a writer when you go out there now to syndicate your blog elsewhere, or to get speaking engagements. And when you do a speaking engagement, you can now hand something out—your book! So Amazon and publishing become a powerful marketing platform for your overall writing/speaking/consulting career.” James Altucher on Problogger
Speakers—you need to be publishing a library of books to sell at events.
“Let’s face it, if the words, “Speaker and Author of…” follow your name, you’re automatically taken more seriously than another candidate who is just described as a Speaker.” Shawn Ellis
“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.” Seth Godin
“Authoring a book gives you expert status. When the host of a speaking engagement introduces you as “the author of such-and-such book,” and when you hold that book up at the end of your appearance, the audience immediately sees you as an authority on your topic and a thought leader in your industry. Your status as an author makes them hear what you say in a different way. You don’t have to convince them they should believe you. They will trust you because you have written and published a book.” Nina Amir
Leaders—business leaders, thought leaders, coaches, teachers, professors, dreamers and doers all need to be publishing books.
“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” Seth Godin
“Being able to write and publish a book demonstrates perseverance, clarifies your thinking, elevates your expertise, gives you confidence in what you believe in and really proves that you can work hard. As Inbound for eComerce website explains, ‘readers lead, and leaders read’, but its’s even more powerful when leaders write.” Bruna Pereira
“From a business perspective, writing a book is the fastest way to gain credibility, establish yourself as an expert in your field, and build a professional reputation. It can also be used as a promotional item and marketing tool for your business.” Brian Tracy
Learn how you can harness the power of being a published author at Author-Preneur University. The first 10 people to register will receive a bonus one-on-one book strategy session with their enrollment in Author-preneur University. As a stand alone product this private session would cost more than the price of registration!
